Money Through Lies – Direct-to-Consumer Drug Advertising

Making You Want Something You Didn’t Know You Needed

I despise drug ads. No one should be interrupted from watching the season-finale of House only to have a picture of a highly unkempt woman on a couch quickly to be turned into vital young dream girl thanks to the latest wonder-pill. That is absolute poppycock.

But drug companies spent $4.2 billion in 2005 on direct-to-consumer advertising in the US.

 
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